A 360 degree product in your website enhances the complete shopping experience & product evaluation by giving online visitors a chance to interact with the product simply by using their mouse. All it takes is a click and a drag to view the product from every angle, even they can zoom it and check every small details of your product.
This gives prospective customers a sense of control. Rather than seeing when the vendor chooses, they have the power to choose for themselves, which increases overall customer satisfaction.
A recent study accompanied by the Retailer Magazine revealed that when a 360 product viewer was implemented in any websites, it increased conversion rates by nearly 15% across the board.
It’s also confirmed that a better visual product experience can drive up to 40% more conversions. What business wouldn’t want to drive more sales for their eCommerce store?
If your products are complex or esthetically appealing, customers would likely prefer to get a complete look from each side and to have a chance to engage with its features to explore more. That’s what makes a 360 product viewer well-worth the investment.
For example, suppose you sell high-end machinery. Consumers would want to have a close look the design and features on all sides, so 360 images are a perfect solution. Customer would use their mouse to control the product rotation and to view the angles they are interested in. They could also zoom in on specific areas adding even more confidence in their buying decision.
