Many companies primarily provides services only, it might not be possible to show what exactly you do in a practical way that’s also impactful. Your video shouldn’t have just been people sitting at their computers or using their phones or talking to each other. That’s when you need motion graphics.
What is a motion graphics video? It’s a video that uses animated text, characters, icons, shapes, charts, and graphs to visualize & communicate ideas in a conceptual or symbolic way. Many motion graphics videos are only 2D, or having kinetic typography. Still others incorporate 3D motion graphics to make video logically.
A motion graphics video might be perfect solution for you if your product or service exists only in the digital space & is so complex that it can’t be depicted directly.