How 3D Product Animation Can Boost Your Sales?

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    Talking about 3D product animation, 3D stands for dynamic, detailed, and direct sales growth.

    Can you recall the last time a product video made you say, “I need this”? That is the product with 3D animation. 

    3D product animation brings your product to life, providing a visual and almost tangible experience that static images simply can’t match. 

    The power of 3D visualization is so strong that it can make you see every curve, color, and function of your product in real-time.

    Another best part? 3D product animations will not only get your quick attention but can also nurture leads and close sales- a journey fixed from the awareness stage to the action stage!

    Did you know that incorporating 3D animated product videos can increase conversion rates by up to 40%?

    So, don’t you think it is high time you should shift your marketing strategy from static images to product-animated videos?


    How 3D Animation Enhances Product Storytelling

    When we say 3D product animation adds life to your product, we mean this; 

    3D product animation creates an emotional connection and makes information more memorable. In fact, people are 22 times more likely to remember a story than a fact alone. It allows you to weave narration around your products that inform and engage.

    A 3D animated product video is not just about making the product look good but is more about creating a connection, instilling understanding, and breaking down complex features into digestible, engaging visuals- this is all possible because of the power of storytelling that is empowered with 3D animation. 

    According to the survey, more than 30,000 new products are launched each year, and 80 per cent of them fail. Despite their potential utility, each fails to capture the attention of its target audience.

    A carefully designed product video gives customers an enjoyable and informative experience. They can zoom in and view the product from various angles as if they were right there. This increases buyers’ confidence and also converts into a memorable and interactive experience with the product.

    Here, you are not just telling a story with 3D animation. You’re putting your customers right inside that story. Agreed?


    The Role of 3D Animation in Building Product Trust and Transparency

    Let’s understand the impact of 3D animation on your sales strategy.

    1) Building trust through visual power

    Today, people are more likely to believe what they see than what is being told to them & when you explain the process of what you have for them & why they will relate to your product better. 

    3D product animation will let the buyers see every component, function, and capability of a product without physically interacting with it.

    This develops visual honesty. Sometimes, customers cannot fully grasp a product’s attributes from its written description or images but with a 3D animated product video, the product is communicated simply and thoroughly, increasing the trust in your product.

    2) The power of detail leads to excellent transparency

    A 3D animated product showcases every detail of your product in action, easily removing doubts and answering questions before they are even asked.

    Does your product have specific features that set it apart? Don’t just say, but show them in clear, precise animations that explain their functions and benefits. 

    By demonstrating how products perform under various conditions, you’re marketing a product while proving its reliability and efficacy. 

    This level of detail provides a transparency that static images and text cannot achieve.

    Have you ever wondered what makes customers more comfortable with a purchase? It’s understanding exactly what they’re buying.

    3) Speeds up the sales cycle

    Improve sales with 3D product animation & bridge the gap, and provide the clarity buyers crave.

    Now, buyers don’t like to read long product manuals or wait for a live demo. By utilizing the effectiveness of a concise, compelling product demo animation, they can see the product in action, examine its features, and understand its benefits.

    This clarity and efficiency create a huge difference & shorten the sales cycle.

    In a world where time is money, how valuable is it to speed up this process? Maybe a lot!

    4) Differentiates your brand

    Still, there are companies that heavily rely on traditional marketing methods, and few fully utilize 3D animation to highlight their products best thus, in return, it increases sales and develops transparency and trust amongst customers. 

    By incorporating this 3D animation into your marketing strategy, you position your brand as an innovative and customer-focused brand.

    Aspect Traditional Photography2D Animation3D Animation
    1. RealismModerateLowHigh
    2. EngagementLowHighVery high
    3. FlexibilityLowHighVery high
    4. Cost over timeModerateModerateEconomical
    5. Storytelling capabilityVery low or ZeroModerateVery high

    5) Improves customer confidence through accurate product presentation

    When customers feel confident about their understanding of a product, they are more likely to make a purchase that too instantly. 

    Not only will 3D product animation boost sales, but it will also allow you to showcase complex products in an easily understandable format.

    This clarity will automatically improve customer confidence and reduce the likelihood of returns & queries. 


    Cost-Effective Marketing Through 3D Product Animation

    Let’s understand in detail about how 3D animated product videos can be cost-saving for your business & more for your marketing strategy. 

    You all must have thought about this- The initial cost for high-quality 3D animations can feel like a heavy investment, where you will find yourself staring at that number and wondering if it’s worth it & how 3D product animation can boost sales if I incorporate it into my sales strategy. Not to worry!

    Let’s flip the side for a moment. Instead of investing your money and time into physical prototypes, lengthy video shoots, or long brochures with so much text about products (all of which can drain your budget and time). You can create stunning 3D animated product videos that can be reused again and again. Think about it! 

    This is not it, you can showcase it on your website, share it on social media, use it in presentations, and even incorporate it into email campaigns, trade shows, exhibitions, and whatnot- all without spending additional costs. Who wouldn’t want to save money while upgrading their marketing strategy?

    Product Animation – A smart investment for your business.


    5 Ways to Close More Deals with 3D Product Animation

    Let us see why  3D product animation is known as the “smart investment” for your business.

    1) No dependency on presenters

    A detailed video that explains your product precisely by directly eliminating the need for a live presenter.

    With that, you can also rest assured that your message will always be delivered consistently.

    Your prospects will learn everything about your product without any questions.

    Studies show that 70% of people prefer to learn about a product through video, making it an effective technique for addressing queries immediately.

    2) The story becomes more exciting

    Animated content instantly gets your attention and engages you with the video like nothing else.

    By transforming traditional 2D presentations into excellent 3D animations, you create an experience that connects well with your audience.

    3) No language barriers

    3D animated product videos can develop a visual interaction with your product and instantly eliminate language barriers. 

    This universal approach reduces the importance of language barriers while making it easier for everyone to understand and appreciate what you offer.

    4) Detailed product insights

    When it comes to understanding a product, it is as simple as this – What you see is what you believe. 

    3D animations give your product a realistic look and feel. This will help potential clients visualize how your machinery or product would fit into their existing setup. Interesting, right?

    5) Engagement is easier

    Now, it is not simply about who shouts the loudest but about who can engage consumers in the most meaningful and memorable way.

    However, a 3D animated video will showcase your product in the best way possible, making it easier for viewers to engage with it by highlighting its best features. 

    Viewers are more likely to stay attentive and interact with the video content, especially when complex products are explained visually and easily. 

    In fact, interactive content can lead to conversion rates two times higher than passive content- talk about a win-win!


    Conclusion: Why 3D Product Animation is the Future of Sales

    Undoubtedly, 3D product animation is the future of sales, and that is because it offers a unique combination of solid visual appeal, interactivity, and engagement that no other marketing method can match. 

    3D animations not only show your product but also make you fall in love with the company’s offering. 

    It’s time to get the best out of this technology by considering Arise Engineering Services because we are the experts in creating 3D animated product videos that can help you upgrade your marketing strategy and let you stand out from the competition.

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      About the Author
      Alpesh Patel
      Alpesh Patel is a highly skilled and versatile 3D Artist with 15 years of experience, specializing in industrial animations. As the Technical Director of Arise Engineering Services, he excels in creating realistic and captivating visualizations of complex manufacturing processes. He combines artistic talent with technical proficiency and design engineering to produce animations that exceed client expectations and bring manufacturing concepts to life.
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        Mr. Alpesh Patel

        CO-FOUNDER CUM TECHNICAL DIRECTOR

        For the last 12 years, He has been pursuing a passion for creating visually stunning 3D product animations & renders for a variety of different industries. He specializes in how to take generic 3D CAD & engineering models to the highest possible level. He studied Mechanical Engineering, very quick to grasp the technical details of a customer’s product. Part of the enjoyment of doing this type of work is learning about innovative new technologies as he is bringing them to real life.

        Mr. Alpesh Patel
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        Mr. Rupesh Rajyaguru

        FOUNDER CUM SALES DIRECTOR

        Our founder, Mr Rupesh Rajyaguru, offers a unique blend of engineering and digital design & marketing experience. An engineering background derived from a degree in mechanical engineering and over 15 years of 3D Software Sales experience at the highest level, perfectly positioned to provide support to clients in the 3D CAD software, technical and engineering animation arena.

        Mr. Rupesh Rajyaguru