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    How is 3D Animation impacting the new age of Engineering Animation?

    Technological development has aided growth and transformation across the different industrial segments. Every company emphasizes improving customer experience. This can only be achieved by having the right tools and technologies that can aid in this process. We will be talking about industrial animation in this blog. And how it is helping the manufacturing companies.

    The new world is all about technology. Every industry across the globe is manifesting to switch to new technological methods that can catalyze their business productivity and functionality. The engineering industry is one of the most challenging ones that focus on creating new architectural marvels that can leave you surprised. However, presenting the complex design in the most comprehensible manner can be challenging, especially when explaining the same to non-engineering team members. Among the different technologies, we have, 3D engineering animation. It is widely used in the field of engineering.  It is helpful in highlighting the most intricate designs and functionalities in the most effective manner, thus making the designs more understandable. Due to machine animation’s growing use cases, there has been a considerable rise in the demand for 3D rendering services in India, and we have seen many companies venturing into this segment.

    What Is Machine Animation?

    In the simplest term, machine animation or 3D engineering animation is creating animation in three dimensions that look extremely life-like. So the 3D animations are more eye-catching than the bog-standard image. There are several stages in creating a 3D animation like modelling, rigging, and animation. Here you need to rig a 3D character for animation.

    The Paradigm Shift Towards Newer Technology For Better Work

    Creating a design and incorporating even the minutest of details can be a daunting task; now, let’s take this in the scenario when there was no technological aid like the one we have today. In the earlier times, it would take an entire day to create designs and photorealistic images, but with the inclusion of newer technologies like animation, 3D printing, and more, the work has become simple and flawless. Animation finds a multitude of applications across the different industries, but its use case in engineering has proven to be phenomenally beneficial.

    How Is 3D Animation Impacting The Engineering Niche?

    When we talk about animation, there are two types of animation, 2D and 3D. 2D animation is a more conventional method. The images are in 2 dimensions, i.e., length and width, but 3D animation is revolutionary. It creates more life-like images, which gives a more realistic view. It is more precise and accurate and hence creates a more effective display. Since the engineering work primarily revolves around designing and presenting the design, the 3D animation technology will be more beneficial here.

    Use Of 3D Animation In Engineering.

    There are several ways via which the engineering industry. Some of them are highlighted below:

    1. Boosting sales- Every company wants to gain more market share, and hence, it is important to present ideas uniquely and more effectively. Hence, the engineers must create designs that can represent the image of the final product, which will lure the customers or clients. It can be anything right from the image of the product to its functioning. The better the representation, the better you can showcase your product to the client. Hence, most engineering companies are now emphasizing the adoption of 3D animation, which can help create a life-like image. The engineering field is very challenging and requires work of precision and accuracy. The same should be reflected in the design that the engineers create. With the help of 3D animation, you can create a life-like image and animation of the operation of machines, thus garnering more attention of the customers thereby boosting sales and productivity.
    2. Understand the functioning of the machine- It helps in highlighting kinematics. Many machines have moving components. When you create a 3D animation video of the same, these movements of different parts of the machine can be easily depicted in an animated video. This way, errors can reduce, thus creating a better representation of any business process
    3. 3D rendering adds transparency–  One of the key reasons engineering companies use 3D animation is because it makes each part visible. This allows the viewer to see through the panels and thus ensures a better explanation of the operations, which is otherwise not feasible. 
    4. It highlights what are the key forces helping the machine function- With the help of a 3D animation, you can also make the forces easily visible. The direction and ratio of the force in relation to other forces can be visualized using width and in the, and the positive and negative forces can be depicted using colours.  

    Companies can highlight their designs and operations more effectively by innovatively using the 3D animation and rendering technique. Availing the services of a professional industrial rendering service provider can help in it. 

    Concluding Thoughts

    3D animation is not about creating creative videos. It is also about effectively representing the images and designs which are eye-catching and highly accurate, especially when we are using them under the realm of engineering images. In the times to come, we will witness a rise in the use of 3D animation. The animation will become an integral part of the engineering process as the geometric model has become for the ongoing relationship between the digital product and the physical instantiation. Proficient animators will create a visual result that will make densely technical information easily accessible to the audience. 


      Mr. Alpesh Patel


      For the last 12 years, He has been pursuing a passion for creating visually stunning 3D product animations & renders for a variety of different industries. He specializes in how to take generic 3D CAD & engineering models to the highest possible level. He studied Mechanical Engineering, very quick to grasp the technical details of a customer’s product. Part of the enjoyment of doing this type of work is learning about innovative new technologies as he is bringing them to real life.

      Mr. Rupesh Rajyaguru


      Our founder, Mr Rupesh Rajyaguru, offers a unique blend of engineering and digital design & marketing experience. An engineering background derived from a degree in mechanical engineering and over 15 years of 3D Software Sales experience at the highest level, perfectly positioned to provide support to clients in the 3D CAD software, technical and engineering animation arena.